I have a soft spot for electromechanical toys, which is why I am sitting here daydreaming about a Carrera slot cars set instead of doing real work. The German company has marketed a wickedly cool selection of speedy scale model slot cars for over 40 years. The name Carrera is Spanish in origin meaning “race”. This concise term outlines the company’s philosophy and identity. Since the introduction of Carrera in 1963 this great brand became clear market leader in the German-speaking areas and nowadays is a worldwide leading manufacturer in the segment of slot car racing.
The philosophy behind Carrera may be easily explained: The fascination of the car, the unique designs of different car brands, the adventure of motor sport and the irresistible urge of mankind to compete against each other are transferred to scale and fitted with Carrera quality and Carrera technologies, creating a platform for the young and old to be able to spend many entertaining hours at the Carrera racetrack.